Business Solutions: 6 Ways to Efficiently Execute Your Club’s Marketing Strategy

Marketing your club can be extremely time consuming, and sometimes it can appear like the amount of time you’re putting in is not generating the results that you’re looking for. Here are 6 ways to efficiently executive your club’s marketing strategy.

Save time with efficient social media efforts

You might be finding yourself spending more time than you’d like posting your clinic schedule and club tryout information on one social media platform and then another every single week. Rather than posting individually into each platform, you can post on multiple platforms at once and schedule social media posts in advance and using a service such as CoSchedule can save a lot of time. It is $40/month for one user/login. FaceBook also have the ability to schedule Instagram and FaceBook posts in the Meta Business Suite.

Find the social media platforms that reach the most followers. Instagram and TikTok will reach the most athletes. FaceBook and Twitter will reach the most adults and coaches. Keep posts regular on these platforms by posting a few times per week.

Tell your club’s story through graphics

Make your social media posts visually appealing with graphics and video to grab the attention of your followers. Try to avoid text heavy posts, and instead drive your followers to click the link for more information on your website. Have templates for graphics saved that you can use time after time. Google Drawing and Canva are intuitive, easy to use and free platforms to use. A graphic can tell a story on its own, and can draw someone in to click and learn more. As families are deciding which club to tryout for, take advantage of your social media to share why these families should join your club’s community this season.

Share your message with the masses

Many clubs quickly outgrow their mass communication platforms, especially when limited to sending an email to 100 emails. Utilize an email campaign software such as Constant Contact or Active Campaign to make your emails appealing, reach a larger audience, and organically grow your email list. Emails can be cross promoted on social and you can streamline your communicate by segmenting your contacts by the program they are signed up for, the age or level of team, or their association with the club (parent, coach, athlete, partner, etc).

Each email has a hyperlink that can be shared on social media. Emails can be copied and edited, and you can save a template for each type of newsletter or email,…