In 1946, Franklin Sports was founded in Brockton, Massachusetts, by Irving Franklin. With humble beginnings, when its products were made of discarded scrap leather from local shoe factories, Franklin has evolved into one of the leading sporting goods manufacturers in the world. With more than 10,000 items across all its categories, Franklin’s products truly bring sports to life for athletes of all ages, from beginners to the pros.
Over the years, Franklin Sports has become most well-known in the world of baseball, thanks to its invention of the batting glove in 1984; a product that catapulted the company to new heights. But, beyond the diamond, Franklin has always relied on its professional sports partners to validate its products and serve as brand ambassadors. In decades past, world-class athletes such as Terry Bradshaw, Sugar Ray Leonard, Bo Jackson, and David Robinson were signed to help broadcast the Franklin name in sports nationwide. Today, Franklin is an official partner of Major League Baseball, the National Football League, National Basketball Association, National Hockey League, Major League Soccer, National Women’s Soccer League, Women’s National Basketball Association, and Pro Volleyball Federation. This is a roster of partners that continues to validate thousands of products and catapult Franklin to new heights.
While Franklin’s product assortment has largely targeted young athletes experiencing their “firsts” in sports — think, their first swing of a bat, first kick of a soccer ball, first bump of a volleyball — in recent years, Franklin has pursued the elevation of its products in a few key categories, one of which is volleyball.
For decades, Franklin has ruled the backyard, importing millions of volleyballs that are primed for recreational play at your local beach, park, or playground. It wasn’t until a few years ago, that third-generation President, Adam Franklin, noticed the sport gaining serious momentum, both in participation and national visibility, and began wondering how Franklin could make its mark on the competitive side of the volleyball industry. With a goal of positively disrupting the landscape, Franklin began its foray into the world of competitive volleyball and in just a few short years, has already started to make its mark.
With strong partnerships a key element of Franklin’s success, it’s no surprise that they have been invaluable in the company making its presence immediately known in the…
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