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University of Maryland and Under Armour Announce 12-Year Extension of Iconic Partnership

University of Maryland and Under Armour Announce 12-Year Extension of Iconic Partnership


COLLEGE PARK, MD, June 17, 2024 – After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036. The continuation of this partnership reinforces the pair’s commitment to championing all athletes, reaffirms Maryland’s significance to Under Armour’s heritage, and demonstrates the desire to bring this partnership into the next chapter of the brand’s story.

Maryland has been a revolutionary partner with Under Armour since the company’s beginning, with its founder and CEO Kevin Plank having served as the University’s football special team’s captain before graduating in 1996. Over the years, Maryland student-athletes have been featured front and center by the brand sporting eye-catching, innovative uniforms across all their teams. Since first donning Under Armour apparel in the early 2000s, Maryland has won 19 National Championships in six different sports and more than 100 conference championships. The Terps have been one of the top programs in the Big Ten since joining the conference in 2014, winning 49 conference championships and being third-most among all Big Ten schools over the last ten years – all while proudly wearing Under Armour.

“The University of Maryland holds a special place in my heart because it’s where our brand was born. We’re excited about the next chapter of this partnership which will entail working closely with Maryland’s elite athletes and tapping further into the entrepreneurship and innovation hub that exists right in our own backyard. I commit that myself and Under Armour will do everything we can to give the Terps, and frankly every school we outfit, an advantage with the innovative product we build to help them win,” said Kevin Plank, Founder and CEO of Under Armour.

Under Armour began outfitting Maryland’s football program in 2004, marking them as the first collegiate football team in the country to wear UA jerseys. UA has been the department-wide exclusive outfitter since 2009 and will continue to design and supply the training and game-day footwear, apparel, and equipment for Maryland’s varsity athletic teams. The new agreement also extends the partnership to the University beyond the walls of the athletics department,…

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