Pro Women
November 27, 2023
The debut of the Pro Volleyball Federation — the latest attempt to establish a viable professional women’s indoor league in the United States – is less than two months away and one significant order of business has yet to be disclosed.
Television.
As in, will the PVF be on TV?
League co-founder Dave Whinham assured VolleyballMag that, yes, the PVF will indeed get TV exposure, and on multiple platforms. He told us an announcement is impending.
“We’ve been working for well over a year on putting together our TV and streaming partners,” Whinham said during a wide-ranging interview last week. “This is the only time we are going to be in preparation for our inaugural year, so everything has to happen in steps.
“We had to finalize where our markets were going to be and getting seven markets was extremely important. That was a key number because in a 24-game schedule that allows each team to play the others at home twice and twice on the road. Once we had our teams, we had to make a schedule. Now that we have a schedule, we can finalize our TV and streaming deals.
“We have known for at least a year that we are going to be on multiple platforms. We will be on television and we will have mature streaming partners. We are [a few days away] from making that announcement.”
Whinham, 66, has extensive experience as a coach and administrator in Arena Football, and runs The TEAM Productions. He said that the first disclosure of a media package would be for the overall league, but that each franchise is working on deals in their markets as well.
“We will have a presence on linear TV as well as streaming,” he said. “We will have TV partners that will present our product in a ‘Game of the Week’ format, and others that take a different approach.”
Whinham addressed the crucial difference between traditional TV and streaming, the latter of which seems to be the medium of choice for the die-hard fan.
“A streaming platform does not tend to convert the unconverted,” he said. “To be able to convert the unconverted, which is a huge part of our…
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