Clemson, S.C. – To support Clemson student-athletes with opportunities to market their Name, Image and Likeness (NIL), Clemson community leaders have announced the founding of 110 Society, the new one-stop shop for all things Clemson NIL and official partner of Clemson Athletics. 110 Society will create opportunities for fans, donors and businesses to participate in and benefit from NIL deals with student-athletes.
C.D. Davies will lead 110 Society as its General Manager after spending the past two years working as the NIL coordinator for Clemson Football. Previously, Davies was a longtime executive in the banking industry, serving as CEO for CitiMortgage, LendingTree and Wachovia Mortgage.
Since the NCAA changed its rules in July 2021, NIL has rapidly become a critical factor in the student-athlete experience and played an increasingly influential role in the competitive landscape of college athletics. In addition to being transformational in the lives of athletes, NIL represents the best opportunity in history for fans to purchase items from their favorite teams and players – just as a fan base packing stadiums creates a “home field advantage” that helps their teams win, the same applies for creating NIL opportunities for student-athletes. Businesses can elevate marketing efforts with endorsement deals and appearances. Donors can positively impact the community. And fans can experience VIP meet-and-greets, collect treasured memorabilia and impact their teams more than ever. Visit 110society.com to learn more.
“110 Society is the next evolution of Clemson NIL that will be a difference-maker for our student-athletes,” said Graham Neff, Clemson University Director of Athletics. “Creating this ‘one-stop NIL shop’ that’s aligned with IPTAY, our corporate partnerships team and our community makes it clear and simple to engage in NIL with our student-athletes who are in high demand. We believe this is a critical piece to helping our programs continue to win championships in this new era of college athletics.”
“IPTAY is excited about the opportunity to engage in this area,” said Davis Babb, CEO of IPTAY. “We consistently have donors and fans ask us how they can get involved, and 110 Society is a trusted resource that streamlines that process. At IPTAY, we are focused on finding resources available to support all our student-athletes and supporting 110 Society with its NIL activities is the next frontier.”